As an experiment, I went to Wikipedia Bestseller List, and I chose, at random, this bestseller: The Shack by William P. Young.
The Shack sold 10 million to 20 million copies. (Wow, big difference there. I guess you have to go to the IRS to find out for sure.) Then I went to Amazon to look at customer reviews of same book: 4647.
Since Amazon did not sell all of the copies, we’ll estimate and say that Amazon cornered one-quarter of the market at 5 million copies. And to make the math easier, we’ll bump the comments up to 5 thousand.
5,000,000 copies to 5,000 reviews
5, 000 copies to 5 review
1,000 copies to 1 review
What does this mean?
Well, if you post something, twenty people read and two people comment, then you’re getting a 1% return. That’s better than a bestseller. Yeah! You’re a success—on comments, but still no money, alas.
It also means when they call it the Silent Majority they aren’t kidding.
P.S. I hope that I didn’t totally embarass myself with my math. Talk about rusty. Blush!