If you have a strong stomach and wear a bulletproof vest, you might want to take a look at this thread on the Amazon forum: How to Avoid Indie Authors. Keep in mind that it is only about a dozen people spitting out their poison, and I strongly urge you to not get involved in the discussion. These people have already made up their minds. Game over.
However, they do make some good points, and one can learn much by listening:
1. Atrocious editing.
2. Amateur covers.
3. Cheap prices.
4. Misleading reviews made by friends and relatives.
Of course, these ‘critics’ are not aware of–and don’t give a d*mn–about our difficulties. (Most customers don’t care HOW something arrived in the store, they only care about WHAT it is.)
They don’t realize that their favorite, traditionally published authors receive editing help from a team of people. They don’t understand that artwork may not be part of our talents. Oddly, they don’t appreciate the cheap prices that we may offer; they just use it as a marker of something undesirable.
As far as the misleading reviews that some authors attach to their work, well, I have to agree with them on that one. Beginning duped by hype and spin does tend to get folks angry, even if they’re only out a few bucks. I think getting someone to write you a good review is deplorable.
It seems to me that the biggest difference in the ebook arena between Indie authors and traditionally published authors is the SOP: Slush Sweep done by the editors in the big publishing houses–not that traditional publishers sweep out all the trash, but they do trashcan a substantial amount of it.
For some customers, one bad deal is enough to turn them away forever.